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Get Active and Green

Get Active and Green

Layer in blissful comfort with our warm nanotech baselayers and brand new tank tops

Pure Performance Clothes
that Respect Earth and Body

Step into the world of 21st century fabrics.

Pure and Simple Clothes that Respect Earth and Body

Step into the world of 21st century fabrics.

Made from Eucalyptus

Our fabric is engineered in Austria from fast growing and responsibly managed Eucalyptus wood.

Blissfully Soft

Extremely fine. Incredibly smooth. With fibers 375x thinner than silk, 500x thinner than cotton, and 1200x thinner than merino wool.

Never Feel Sweaty

Our clothes can remove over 20x more sweat away from your skin within 20 seconds versus similar weight cotton or polyester clothes. The millions of nanofiber channels within each fiber ensures ultra quick evaporation.

Cotton Shirt: 31 mL0%
Polyester Shirt: 28 mL0%
Element Pure Shirt: 627 mL0%

Odor-proof
for Weeks

It’s practically impossible for odor causing bacteria to survive on our nanofiber fabric. No bacteria, no smell.

Naturally Bacteria Resistant

Our eucalyptus fabric is 99.5% antibacterial, resisting bacteria 132x better than Polyester and 2000x better than Nylon, keeping you fresh for weeks on end. Compare the bacteria growth in fabrics after 24 hours:

Healthy & Sustainable

No harmful chemicals, hypoallergenic, and biodegradable under compost conditions. Our clothes use 20x less water than cotton, and generates 5x less CO2 than polyester during production.

Stay Warm with these Picks

What our Customers Say

  • Just got my Element Pure shirt. I cannot believe how soft this damn thing is. When I first felt it, I almost started giggling in amusement. I don't think I could ever back to cotton again, not after what you guys just sent me.

    Devin S.

  • Just got mine today and WOW! I am blown away by the quality! Fabric is even nicer than expected and the fit is just as described. Great job y'all! Definitively a product that I will recommend to others. My only complaint is that I should backed for more (haha). You have a customer for life! 🙂

    Kayla Z.

  • The most comfortable fabric I've ever worn and smoothest campaign I've ever been apart of. Thank you Element Pure, you've outdone yourselves. I just wished I had doubled up on my order at that crowdfunding price! I hope you expand your brand, I will certainly show my support! Thank you thank thank you thank you.

    Vishal P.

  • Great product. I just received mine and love it. It is amazingly soft. I suggest you guys make underwear also if you already don't have it. This was great Kickstarter experience. Thanks for your vision, your hard work, and your commitment to your backers. Element Pure ROCKS.

    Beezhan T.

  • Lovely product, I'm wearing the top right now. The material is so stretchy and soft, I absolutely love it. Thanks for being so organized and responsive, that doesn't happen often on Kickstarter! I will definitely be supporting future projects 🙂

    Meredith R.

FREE SHIPPING & EASY RETURNS

Free worldwide shipping on orders over $100

“There’s a magical miracle fabric out there that pretty much does everything merino wool does, and could probably be sold at half the price. It’s called Tencel, and nobody uses the damn thing. Argh!“

SNARKYNOMAD.COM