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Element Pure Logo

The Perfect High-Performance Dress Shirts with Infinite Customization

SPECIAL FEATURE: Use your phone to create a 3D scan of your body for the best tailor-fit dress shirt you’ve ever worn

Launching soon on Kickstarter with 40% off for Early Birds!

Sign up now to take advantage of the Early Bird prices

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Over 70 Fabric Styles to Choose From

Our shirts use natural fibers including TENCEL®, Bamboo, Cotton & Silk

Our Cutting-Edge Nanotech Eucalyptus Fabric, TENCEL®

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Blissfully soft & silky smooth

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Odorproof for weeks

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Sweat stain resistant

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Highly wrinkle resistant

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Thermoregulating for hot & cold

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World’s most sustainable fiber

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Our Cutting-Edge Signature Eucalyptus Fabric, TENCEL®

Eucalyptus icon

Blissfully soft & silky smooth

Eucalyptus icon

Odorproof for weeks

Eucalyptus icon

Sweat stain resistant

Eucalyptus icon

Highly wrinkle resistant

Eucalyptus icon

Thermoregulating for hot & cold

Eucalyptus icon

World’s most sustainable fiber

Step 1

TENCEL®

Step 1

BAMBOO

Step 1

LINEN

Step 1

COTTON

The Easiest Tailoring Process Ever

No more spending hours at a tailor. Get accurately measured in minutes at home

Step 1

STEP 1: Choose a shirt to order. Customize the fabrics, fit, length, buttons and thread if you want to!

Step 2

STEP 2: Use our app to take a front and side photo to create a super accurate 3D scan of your body.

Final step

That’s it! We take measurements from the 3D scan to make the perfect fitting custom dress shirt for you.

Disrupting Fast Fashion & Reducing Waste

With our production and sales process, we’re disrupting fast fashion

Element Pure laser cutting clip

Every shirt we make goes to a happy home.

There are no unsold shirts that no one wants, taking up space in sad warehouses.

Super efficient precision manufacturing.

Your shirts are precision cut to your measurements with pinpoint accuracy. We fit as much cut pattern on a piece of fabric as possible to maximize its use.

What our Customers Say

  • Just got my Element Pure shirt. I cannot believe how soft this damn thing is. When I first felt it, I almost started giggling in amusement. I don't think I could ever back to cotton again, not after what you guys just sent me.

    Devin S.

  • Just got mine today and WOW! I am blown away by the quality! Fabric is even nicer than expected and the fit is just as described. Great job y'all! Definitively a product that I will recommend to others. My only complaint is that I should backed for more (haha). You have a customer for life! 🙂

    Kayla Z.

  • The most comfortable fabric I've ever worn and smoothest campaign I've ever been apart of. Thank you Element Pure, you've outdone yourselves. I just wished I had doubled up on my order at that crowdfunding price! I hope you expand your brand, I will certainly show my support! Thank you thank thank you thank you.

    Vishal P.

  • Great product. I just received mine and love it. It is amazingly soft. I suggest you guys make underwear also if you already don't have it. This was great Kickstarter experience. Thanks for your vision, your hard work, and your commitment to your backers. Element Pure ROCKS.

    Beezhan T.

  • Lovely product, I'm wearing the top right now. The material is so stretchy and soft, I absolutely love it. Thanks for being so organized and responsive, that doesn't happen often on Kickstarter! I will definitely be supporting future projects 🙂

    Meredith R.

Our Pedigree

We’ve launched and delivered multiple successful Kickstarter campaigns before.

We’re more prepared than ever to deliver another one now.

Element Pure Kickstarter 1 - Nanofiber Baselayers
Element Pure Kickstarter 2 - The World's Softest Sustainable Underwear & Loungewear
Trend Hunter
Gear Exposure
The Washington Post
IMBOLDN
Snarky Nomad
Sustainable Brands

Customize & Personalize Your Shirt

Make your shirt unique. Customize to suit your personal style

Infinite Ways to Customize & Personalize Your Shirt

Make your shirt one-of-a-kind.

Customize to suit your personal style.

Launching soon on Kickstarter with 40% off for Early Birds!

Sign up now to take advantage of the Early Bird prices

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