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Element Pure Logo

Premium Dress Shirts
That Fit You Perfectly

Get tailor fit, personalized dress shirts simply by taking 2 photos with your phone.

Launching soon on Kickstarter with 40% off for Early Birds

Sign up today and get Early Bird pricing when Element Pure launches on Kickstarter

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Quick and Easy Tailoring Process

Step 1

STEP 1: Choose a shirt to order. Customize the fabrics, fit, length, buttons and thread if you want to!

Step 2

STEP 2: Use our app to take a front and side photo for accurate measurements. AI powered by MagicWeaver.

Final step

That’s it! You’ll receive a tailored and custom personalized dress shirt made perfectly for you.

Customize Your Shirt

Choose from a variety of our sustainable and natural fabrics and customize to your liking

Eucalyptus icon

TENCEL®

Our signature performance fiber, the most sustainable in the world.

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BAMBOO

Ultra fast growing and renewable. Smooth silky shirts that hardly wrinkle.

Shirt parts

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LINEN

Super breathable and highly durable, great for the super hot days.

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COTTON

Classic, comfortable and highly durable. 100% biodegradable.

Disrupting Fast Fashion & Reducing Waste

With our production and sales process, we’re disrupting fast fashion

Element Pure laser cutting clip

Every shirt we make goes to a happy home.

There are no unsold shirts that no one wants, taking up space in sad warehouses.

Super efficient precision manufacturing.

Your shirts are precision cut to your measurements with pinpoint accuracy. We fit as much cut pattern on a piece of fabric as possible to maximize its use.

What our Customers Say

  • Just got my Element Pure shirt. I cannot believe how soft this damn thing is. When I first felt it, I almost started giggling in amusement. I don't think I could ever back to cotton again, not after what you guys just sent me.

    Devin S.

  • Just got mine today and WOW! I am blown away by the quality! Fabric is even nicer than expected and the fit is just as described. Great job y'all! Definitively a product that I will recommend to others. My only complaint is that I should backed for more (haha). You have a customer for life! 🙂

    Kayla Z.

  • The most comfortable fabric I've ever worn and smoothest campaign I've ever been apart of. Thank you Element Pure, you've outdone yourselves. I just wished I had doubled up on my order at that crowdfunding price! I hope you expand your brand, I will certainly show my support! Thank you thank thank you thank you.

    Vishal P.

  • Great product. I just received mine and love it. It is amazingly soft. I suggest you guys make underwear also if you already don't have it. This was great Kickstarter experience. Thanks for your vision, your hard work, and your commitment to your backers. Element Pure ROCKS.

    Beezhan T.

  • Lovely product, I'm wearing the top right now. The material is so stretchy and soft, I absolutely love it. Thanks for being so organized and responsive, that doesn't happen often on Kickstarter! I will definitely be supporting future projects 🙂

    Meredith R.

Our Pedigree

We’ve launched and delivered multiple successful Kickstarter campaigns before.

We’re more prepared than ever to deliver another one now.

Element Pure Kickstarter 1 - Nanofiber Baselayers
Element Pure Kickstarter 2 - The World's Softest Sustainable Underwear & Loungewear
Trend Hunter
Gear Exposure
The Washington Post
IMBOLDN
Snarky Nomad
Sustainable Brands

Launching soon on Kickstarter with 40% off for Early Birds

Sign up today and get Early Bird pricing when Element Pure launches on Kickstarter

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