Element Pure Logo

Premium Dress Shirts
That Fit You Perfectly

Get tailor fit, personalized dress shirts simply by taking 2 photos with your phone.

Launching soon on Kickstarter with 40% off for Early Birds.

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How it Works

A fast and easy way to get the best dress shirts

Step 1

STEP 1: Choose a shirt to order. Customize the fabrics, fit, length, buttons and thread if you want to!

Step 2

STEP 2: Use our app to take a front and side photo for accurate measurements. AI powered by MagicWeaver.

Final step

That’s it! You’ll receive a tailored and custom personalized dress shirt made perfectly for you.

Customize Your Shirt

Choose from a variety of our sustainable and natural fabrics and customize to your liking

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Our signature performance fiber, the most sustainable in the world.

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Ultra fast growing and renewable. Smooth silky shirts that hardly wrinkle.

Shirt parts

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Super breathable and highly durable, great for the super hot days.

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Classic, comfortable and highly durable. 100% biodegradable.

Disrupting Fast Fashion & Reducing Waste

With our production and sales process, we’re disrupting fast fashion

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Every shirt we make goes to a happy home.

There are no unsold shirts that no one wants, taking up space in sad warehouses.

Super efficient precision manufacturing.

Your shirts are precision cut to your measurements with pinpoint accuracy. We fit as much cut pattern on a piece of fabric as possible to maximize its use.

What our Customers Say

Our Pedigree

We’ve launched and delivered multiple successful Kickstarter campaigns before.

We’re more prepared than ever to deliver another one now.

Element Pure Kickstarter 1 - Nanofiber Baselayers
Element Pure Kickstarter 2 - The World's Softest Sustainable Underwear & Loungewear
Trend Hunter
Gear Exposure
The Washington Post
Snarky Nomad
Sustainable Brands

Launching soon on Kickstarter with 40% off for Early Birds

Sign up today and get Early Bird pricing when Element Pure launches on Kickstarter

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